Food for Thought on March 15th

 The next event in ATDC’s and the Creative Coast’s Entrepreneur Food for Thought Series will take place March 15th, 11.30am-1.00pm, at the campus of Georgia Tech Savannah. Jennifer Abshire, CEO, founder and chief creative officer of Abshire Public Relations, will speak about “Entrepreneurial Public Relations”.

About the Presentation:

You’ve started your own business and you’re ready to let the world know. Now it’s time to add public relations, an essential component of success, to the list of your entrepreneurial skills. Public relations is human relations and a critical aspect of growing your business. Everything you say and do is part of your PR campaign. It is the image you project every day to everyone you meet. It is about you and your company becoming a force in the public eye on a regular basis. PR that you undertake yourself can be a primary way to grow your business and become known without major expense.

For more information and to register before 3/13, please go to
http://fftmar15.eventbrite.com.

The event is sponsored by ATDC Savannah and the Creative Coast

Hope to see you March 15th!

Market Creation in the Pharma Industry

Morgan Miles has had a paper accepted by a prestigious management journal (Journal of Business Research).  The paper focuses on market creation in the pharmaceutical industry where it explores market-creating innovation where a new product that has no close product substitutes is launched.  It reports on analysis of 51 large pharmaceutical firms.  Morgan co-authored the paper with Jenny Darroch (Claremont Graduate University).

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