The next event in ATDC’s and the Creative Coast’s Entrepreneur Food for Thought Series will take place March 15th, 11.30am-1.00pm, at the campus of Georgia Tech Savannah. Jennifer Abshire, CEO, founder and chief creative officer of Abshire Public Relations, will speak about “Entrepreneurial Public Relations”.
About the Presentation:
You’ve started your own business and you’re ready to let the world know. Now it’s time to add public relations, an essential component of success, to the list of your entrepreneurial skills. Public relations is human relations and a critical aspect of growing your business. Everything you say and do is part of your PR campaign. It is the image you project every day to everyone you meet. It is about you and your company becoming a force in the public eye on a regular basis. PR that you undertake yourself can be a primary way to grow your business and become known without major expense.
The University System of Georgia held this past October 17th, 2011 on the Georgia Tech Campus, the Georgia Social Business and Microcredit Forum. The forum is part of the University System’s statewide economic development partnership efforts with other Georgia entities. The conference was organized to bring together economic development interests from all regions of the state and to hear the keynote speaker and 2006 Nobel Peace Prize Winner Professor Muhammad Yunus’ social business concept of combining business know-how with the desire to improve quality of life. In addition college student teams from across Georgia, including Georgia Southern University, were challenged to develop business solutions to pressing local and state issues. Their applications of these ideas were judged and winners announced at the end of the day-long conference.
Prof. Muhammad Yunus is the 2006 Nobel Peace Prize Winner and is known worldwide as the “Father of Microcredit” and “Banker to the Poor”. He is also the recipient of hundreds of national and international awards including the US Presidential Medal of Freedom and the US Congressional Gold Medal. Muhammad Yunus’s vision is the total eradication of poverty from the world. Professor Yunus was chosen by the Wharton School of Business for PBS documentary, as one of The 25 Most Influential Business Persons of the Past 25 Years. In 2006, Time magazine listed him under “60 years of Asian Heroes” as one of the top 12 business leaders. One Georgia Southern student, Landon Lathan, a Freeman Scholar (given to those with a strong academic record, relevant extracurricular activities and potential for success in the College of Business Administration), had the opportunity to meet Prof. Yunus together with Georgia Southern professor Dr. Donna Fisher.
During his speech, Prof. Yunus talked about the “American Dream”; no matter where you come from you can achieve success. He explained about the Grameen Bank, that he founded in 1983 in Bangladesh. He argued that his approach was different from what banks normally do; instead of targeting the rich, he targeted the poor; instead of focusing on the city, he went to the rural areas; instead of targeting men, he focused on women. A lot of Bangladesh’s improvements can be traced back to the Grameen Bank and its programs and partners who have done so much to empower poor people, especially women.
Prof. Yunus argued that poverty doesn’t belong to us and that the system is broken, he argued that large corporations need to look beyond profit and instead should integrate social business into their approach. He cited a recent project that the French company Danon is undertaking with Grameen to provide a special yogurt at a much lower price to help childern in Bangladesh who are malnourished. Prof. Yunus finished his speech saying that the next generation can change the world and are the power of today.
After lunch, students from Georgia universities represented at the event engaged in a Social Business Plan Competition. They had to address a social problem or issue in their communities and were free to develop social business plans on any social problem. They were given a 5 minute time slot, had to produce a two-page business plan and a poster, and were judged by experienced social entrepreneurs and business executives. Georgia Southern was represented by the SIFE team president Matthew Chambers and by Perry Portis. They introduced to the judges the Evergreen Outdoors project, which is a website selling only environmentally friendly products from different companies, such as, Patagonia and REI. The profit from the products sold, will go to the Hearts and Hands Clinic located in Statesboro, so they can continue to assist the people of Bulloch County who can’t afford health insurance.
The University of Georgia Small Business Development Center and Georgia Tech Enterprise Innovation Institute have secured social media marketing guru Jamie Turner, Chief Content Officer for the 60 Second Marketer and author of, “How to Make Money with Social Media,” to bring this dynamic program to Savannah. The 60 Second Marketer is an online magazine that provides tools, tips and tutorials on the newest trends in marketing and is a division of BKV, one of the nation’s largest independent digital and direct response agencies. Over the past 20 years, Jamie has helped AT&T, Cartoon Network, CNN, Motorola and The Coca-Cola Company grow their sales and revenue through high-impact marketing. Jamie is a frequent speaker on TV, the radio and at conferences and universities around the country. He was recently profiled in “Advertising and Promotion,” the world’s best-selling college-level marketing textbook.
This day-long mega workshop will provide practical tips, ideas and strategies to enhance your company’s social media marketing efforts.
How to Think About Social Media
Social Media Overview (Blog, Facebook, Twitter, LinkedIn, MySpace, YouTube)
Most Common Social Media Mistakes
Social Media Business Models That Work
The 7 Deadly Sins of Social Media Measurement
Qualitative and Quantitative Social Media Metrics
Measuring the Only Thing That Matters: Your Return on Investment
Our lunch speaker will be Phil Peterman, the Internet Architect for Paula Deen Enterprises. Managing the day to day social media needs for a celebrity website with over one million followers presents unique challenges in management, content and relationships. He will be sharing some insight on getting started in social media, pitfalls and best practices that will help you get started or jump start your Twitter initiative.
“How to Make Money with Social Media” Mega Workshop is offered for $129 with pre-registration by October 21st or $149 thereafter and will be held on October 28th at the Coastal Georgia Center, 305 Fahm Street, Savannah, GA 31401. Admission fee includes a copy of Jamie Turner’s book “How to Make Money with Social Media” and lunch.